Campfire acts as a content incubator by testing out the IPs sourced from homegrown creators in a variety of media formats, in an attempt to turn some of these into blockbuster movies and shows.  

Film and TV Industry is known for spending millions of dollars on creating and marketing IP – but understanding what audiences want is very difficult. We are taking a different approach. We start with a principle of MVP – or minimum viable product – first developing our stories in low cost media formats such as podcasts, webcomics, short films etc., that allow us to establish our stories, test content, and develop an audience before pouring in the millions of dollars it takes to create and market film and television. With this approach, we can cost effectively determine a product-market fit and establish a built-in audience prior to making the large investments.